Eu não estava com ideias de continuar a alimentar este blog com novos posts (sem pelo menos uma reestruturação profunda), mas este tema é demasiado importante para arriscar a que passe ao lado.
No twitter, o João Duarte lançou um apelo, que se faça um esforço colectivo para identificar as principais tendências de relações públicas para o ano de 2010.
O que gosto nesta ideia passa pelo facto de não se limitar à opinião de uma pessoa, mas em vez disso juntar sob a mesma hashtag o conjunto de opiniões. Deste modo, cada um fica encarregue de decidir por si qual a perspectiva que considera mais acertada.
Por isso, participem! Podem fazê-lo através da tag #PRC2010 no twitter, ou deixando um comentário neste post.
This is, I hope, the post you have been waiting for.
This blog well no longer be updated and instead will serve as a repository of information, to reflect this the frontpage will be changed to focus on search, discovery and sharing.
But this does not mean I will stop blogging.
You can find the new blog over at A Different Perspective — Public Relations and Strategic Management. But do not count on fast and frequent updates, there is a world of twitter out there just for that. Instead, I hope to use the new blog to publish more substantial and in-depth articles.
So drop by, update your rss reader with the new feed and feel free to let me know what you think.
Tagged as:
the end (...)
I have now an idea on what direction this blog needs to follow. Taking into account that its content will have to be maintained, that several courses still use it as a reference for Online PR in Portugal.
But before all that comes to be, I have been taking steps to add to the traditional stream of post what I believe is a great insight about Public Relations in Portuguese.
Only after that will I be applying any more changes. I can tell you it will be a good blend of Blogging and Microblogging as well as a display of what I consider to be best practices in Online Public Relations with hopes of reaching a wider audience and at the same time allow for meaningful dialogue.
Please wait just a while longer.
Following the bar set high by the first day of the conference, the second and last part of the event lived up to expectations.
New Zealand contributed with an interesting perspective and explanation of the Maori Party’s campaign. Other presentations focused more on cultural aspects as well as in the analysis of discourse.
This is where David Phillips and I had a chance to participate.
We presented our paper on the analysis of online discourse and at the last minute thought about analysing the hyperlink network around BledCom.com.
And so we did.
Both the network analysis and the semantic analysis showed to be in tune with the spirit of the conference. As David Phillips explains, it’s not about the words we use the most, but the concepts present along the discourse.
This example of real time analysis allows for an up to the minute monitoring of a public relations strategy as well as an initial assessment on publics’ values. And we are just looking at the tip of the iceberg.
last but not least, I would like to thank everyone who took a part in organizing the conference. Your effort did not go unnoticed.
Tagged as:
analysis,
bled,
Bledcom,
david phillips,
discourse analysis,
network,
online discourse
