Comentários em: Public Relations and social media in Portugal http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/ Diálogo sobre Relações Públicas e Estratégia - Bruno Amaral Thu, 08 Jul 2010 20:25:55 +0100 hourly 1 http://wordpress.org/?v=3.0 Por: RELAÇÕES PÚBLICAS VERSUS CRISE | comunicação empresarial | : fractura.net! http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-22751 RELAÇÕES PÚBLICAS VERSUS CRISE | comunicação empresarial | : fractura.net! Fri, 24 Jul 2009 08:57:51 +0000 http://www.brunoamaral.com/?p=1437#comment-22751 [...] dão prioridade ao que mais imediatamente lhes garanta o lucro: as vendas. Desta forma, ao dar a primazia ao marketing e à publicidade, incorrem num tipo de erro que poderá revelar-se [...] [...] dão prioridade ao que mais imediatamente lhes garanta o lucro: as vendas. Desta forma, ao dar a primazia ao marketing e à publicidade, incorrem num tipo de erro que poderá revelar-se [...]

]]> Por: RELAÇÕES PÚBLICAS VERSUS CRISE | Sociedade da Comunicação | : fractura.net! http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-22734 RELAÇÕES PÚBLICAS VERSUS CRISE | Sociedade da Comunicação | : fractura.net! Thu, 23 Jul 2009 15:55:05 +0000 http://www.brunoamaral.com/?p=1437#comment-22734 [...] as vendas. Desta forma, ao dar a primazia ao marketing e à publicidade, incorrem num tipo de erro que poderá revelar-se [...] [...] as vendas. Desta forma, ao dar a primazia ao marketing e à publicidade, incorrem num tipo de erro que poderá revelar-se [...]

]]> Por: RELAÇÕES PÚBLICAS VERSUS CRISE | comunicação estratégica « fractura.net! http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-21691 RELAÇÕES PÚBLICAS VERSUS CRISE | comunicação estratégica « fractura.net! Tue, 02 Jun 2009 08:12:36 +0000 http://www.brunoamaral.com/?p=1437#comment-21691 [...] dão prioridade ao que mais imediatamente lhes garanta o lucro: as vendas. Desta forma, ao dar a primazia ao marketing e à publicidade, incorrem num tipo de erro que poderá revelar-se [...] [...] dão prioridade ao que mais imediatamente lhes garanta o lucro: as vendas. Desta forma, ao dar a primazia ao marketing e à publicidade, incorrem num tipo de erro que poderá revelar-se [...]

]]> Por: Carlos José Teixeira http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-20240 Carlos José Teixeira Mon, 20 Apr 2009 14:50:58 +0000 http://www.brunoamaral.com/?p=1437#comment-20240 e desculpa lá a "espécie de inglês"... pôrra, estive a ler... no comments. e desculpa lá a “espécie de inglês”… pôrra, estive a ler… no comments.

]]> Por: Carlos José Teixeira http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-20239 Carlos José Teixeira Mon, 20 Apr 2009 14:48:45 +0000 http://www.brunoamaral.com/?p=1437#comment-20239 Yeap, I understand that. But I believe that, unfortunately, the tactic (and operational) tools will be even more used in these times of crisis. The problem seems to be the dificulty on showing an interesting ROI obtained from PR... The firms, specially those on the manufacturing business, just want to have their products sold, as fast as possible. They´re not caring so much about corporate identity or reputation, the priority goes to money, quick and easy. Maybe that's a mistake, maybe not. The problem, by now, is bigger than ever, and has to be solved by sales. However, you're right, when you say managers are losing track on strategy. And that's a big mistake, for sure. The future is in front of us, and now is the time to build a reputation that ensures, not only the image which builds the sales, but also that strong feeling which will arise stronger than ever after this crisis is over. I'm specially concerned about internal communication, which appears to e forgotten on most firms I know... it seem that, in times like these, everyone forgets that the employees are, in fact, the organization... Great post! Yeap, I understand that. But I believe that, unfortunately, the tactic (and operational) tools will be even more used in these times of crisis.
The problem seems to be the dificulty on showing an interesting ROI obtained from PR…
The firms, specially those on the manufacturing business, just want to have their products sold, as fast as possible. They´re not caring so much about corporate identity or reputation, the priority goes to money, quick and easy.
Maybe that’s a mistake, maybe not. The problem, by now, is bigger than ever, and has to be solved by sales.
However, you’re right, when you say managers are losing track on strategy. And that’s a big mistake, for sure. The future is in front of us, and now is the time to build a reputation that ensures, not only the image which builds the sales, but also that strong feeling which will arise stronger than ever after this crisis is over.
I’m specially concerned about internal communication, which appears to e forgotten on most firms I know… it seem that, in times like these, everyone forgets that the employees are, in fact, the organization…
Great post!

]]> Por: ciberesfera http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-19966 ciberesfera Sun, 12 Apr 2009 22:17:36 +0000 http://www.brunoamaral.com/?p=1437#comment-19966 <p>delicious: Public Relations and social media in Portugal — Relações Públicas <a href="http://tinyurl.com/dlzqdu" rel="nofollow">http://tinyurl.com/dlzqdu</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/ciberesfera/statuses/1505382769" rel="nofollow">Twitter</a></i></p> delicious: Public Relations and social media in Portugal — Relações Públicas http://tinyurl.com/dlzqdu

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]]> Por: Pedro Rocha http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-19948 Pedro Rocha Sun, 12 Apr 2009 16:55:12 +0000 http://www.brunoamaral.com/?p=1437#comment-19948 PR is a mindset, not an agency. And so is "social media". PR is a mindset, not an agency. And so is “social media”.

]]> Por: ReferralSuccess http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-19916 ReferralSuccess Sat, 11 Apr 2009 22:47:47 +0000 http://www.brunoamaral.com/?p=1437#comment-19916 <p>Public Relations and social media in Portugal — Relações Públicas <a href="http://bit.ly/130tMT" rel="nofollow">http://bit.ly/130tMT</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/ReferralSuccess/statuses/1499617285" rel="nofollow">Twitter</a></i></p> Public Relations and social media in Portugal — Relações Públicas http://bit.ly/130tMT

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]]> Por: SocialMediaWonk http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-19915 SocialMediaWonk Sat, 11 Apr 2009 22:41:31 +0000 http://www.brunoamaral.com/?p=1437#comment-19915 <p>Public Relations and social media in Portugal — Relações Públicas: So, marketing is on the rise and you will cle.. <a href="http://tinyurl.com/dlzqdu" rel="nofollow">http://tinyurl.com/dlzqdu</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/SocialMediaWonk/statuses/1499586424" rel="nofollow">Twitter</a></i></p> Public Relations and social media in Portugal — Relações Públicas: So, marketing is on the rise and you will cle.. http://tinyurl.com/dlzqdu

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]]> Por: ReginaldReglus http://www.brunoamaral.com/post/public-relations-and-social-media-in-portugal/comment-page-1/#comment-19912 ReginaldReglus Sat, 11 Apr 2009 21:57:08 +0000 http://www.brunoamaral.com/?p=1437#comment-19912 <p>Public Relations and social media in Portugal — Relações Públicas <a href="http://bit.ly/41TwZ8" rel="nofollow">http://bit.ly/41TwZ8</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/ReginaldReglus/statuses/1499362777" rel="nofollow">Twitter</a></i></p> Public Relations and social media in Portugal — Relações Públicas http://bit.ly/41TwZ8

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