Comentários em: New Tools for Public Relations http://www.brunoamaral.com/post/new-tools-for-public-relations/ Diálogo sobre Relações Públicas e Estratégia - Bruno Amaral Thu, 08 Jul 2010 20:25:55 +0100 hourly 1 http://wordpress.org/?v=3.0 Por: Helena Makhotlova http://www.brunoamaral.com/post/new-tools-for-public-relations/comment-page-1/#comment-8845 Helena Makhotlova Thu, 01 May 2008 12:17:57 +0000 http://www.brunoamaral.com/?p=692#comment-8845 And I was hoping I could get away with not having to learn any IT skills... And I was hoping I could get away with not having to learn any IT skills…

]]> Por: Bruno Amaral http://www.brunoamaral.com/post/new-tools-for-public-relations/comment-page-1/#comment-8844 Bruno Amaral Wed, 30 Apr 2008 11:59:10 +0000 http://www.brunoamaral.com/?p=692#comment-8844 Thank you professor. Robert, regarding the adoption of XPRL. I think that one of the things we need is a good programmer that understands PR and is able to provide us at least with a proof-of-concept. Something that shows PR professionals that XPRL can make their job easier, and shows software companies that it's a good investment. Thank you professor.

Robert, regarding the adoption of XPRL. I think that one of the things we need is a good programmer that understands PR and is able to provide us at least with a proof-of-concept.

Something that shows PR professionals that XPRL can make their job easier, and shows software companies that it’s a good investment.

]]> Por: David Phillips http://www.brunoamaral.com/post/new-tools-for-public-relations/comment-page-1/#comment-8839 David Phillips Mon, 28 Apr 2008 09:18:04 +0000 http://www.brunoamaral.com/?p=692#comment-8839 Great points all round. There is an underlying issue. It is the idea of introducing technology to PR and in PR degrees. Today, it is essential and an extension of using a keyboard but the levels of resistance remain high. Great points all round. There is an underlying issue. It is the idea of introducing technology to PR and in PR degrees.
Today, it is essential and an extension of using a keyboard but the levels of resistance remain high.

]]> Por: Robert French http://www.brunoamaral.com/post/new-tools-for-public-relations/comment-page-1/#comment-8794 Robert French Fri, 25 Apr 2008 15:02:17 +0000 http://www.brunoamaral.com/?p=692#comment-8794 Hey Bruno, thanks for tackling the question. I agree, we should explore new software and options, but the core PR practices are always the most important focus. XPRL offers some great opportunities, but getting it adopted is likely going to be a chore. I'm not holding by breathe. Hey Bruno, thanks for tackling the question. I agree, we should explore new software and options, but the core PR practices are always the most important focus. XPRL offers some great opportunities, but getting it adopted is likely going to be a chore. I’m not holding by breathe.

]]> Por: 1 Estudante = 1 Blog | (It's) Not About You http://www.brunoamaral.com/post/new-tools-for-public-relations/comment-page-1/#comment-8760 1 Estudante = 1 Blog | (It's) Not About You Thu, 24 Apr 2008 09:31:44 +0000 http://www.brunoamaral.com/?p=692#comment-8760 [...] Bruno Amaral publicou ontem um artigo extremamente interessante sobre a necessidade de introduzir a vertente tecnológica nos cursos de [...] [...] Bruno Amaral publicou ontem um artigo extremamente interessante sobre a necessidade de introduzir a vertente tecnológica nos cursos de [...]

]]> Por: Miguel Albano http://www.brunoamaral.com/post/new-tools-for-public-relations/comment-page-1/#comment-8759 Miguel Albano Thu, 24 Apr 2008 08:56:48 +0000 http://www.brunoamaral.com/?p=692#comment-8759 Bruno, I agree with you that PR related technologies and tools should be introduced early on to college students, as in the long term, it will help the industry evolve, taking a greater advantage of such tools. The problem with XPRL (which I got to know through yourself) is that it's one of those things that is really too way ahead of us (us = PR sector). How many of us know and understand XML and its functionalities? And how many of us understand how important XPRL will have in the future? Still, we need to start to think about bringing XPRL closer to home. Bruno,

I agree with you that PR related technologies and tools should be introduced early on to college students, as in the long term, it will help the industry evolve, taking a greater advantage of such tools.

The problem with XPRL (which I got to know through yourself) is that it’s one of those things that is really too way ahead of us (us = PR sector). How many of us know and understand XML and its functionalities?

And how many of us understand how important XPRL will have in the future?

Still, we need to start to think about bringing XPRL closer to home.

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